prof. Dr. László Józsa, CSc.
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Person responsible for the profile subjects of the study programme:
Business and Marketing (1. degree, full-time form)
Corporate Ecnomics and Management (1. degree, full-time and external form) Business Economics and Management (2. degree, full-time and external form) Business Economics and Management (3. degree, full-time and external form) |
Category A1 - Book publications of scientific monograph character (AAA, AAB, ABA, ABB, ABC, ABD)
Number of entries: 0
Category A2 - Miscellaneous book publications (ACA, ACB, BAA, BAB, BCB, BCI, EAI, CAA, CAB, EAJ, FAI)
Number of entries: 3
BAA Specialised book-like publications published abroad (2)
FAI Book-like editorial works (bibliographies, encyclopaedias, catalogues, dictionaries, proceedings books etc.) (1)
Category B - Journals listed in international databases, author warrants, patents, and discoveries (ADC, ADD, AEG, AEH, BDC, BDD, CDC, CDD, AGJ)
Number of entries: 1
ADC Scientific/scholarly papers published abroad in journals registered in the Current Contents Connect database (1)
Category C - Miscellaneous peer-reviewed publications (ACC, ACD, ADE, ADF, AEC, AED, AFA, AFB, AFC, AFD, AFE, AFF, AFG, AFH, BBA, BBB, BCK, BDA, BDB, BDE, BDF, BEC, BED, BFA, BFB, BGH, CDE, CDF)
Number of entries: 67
ADE Scientific/scholarly papers published abroad in journals not registered in the Current Contents Connect database (25)
ADF Scientific/scholarly papers published inland in journals not registered in the Current Contents Connect database (2)
AEC Scientific/scholarly papers published abroad in peer-reviewed proceedings or monographs (2)
AED Scientific/scholarly papers published inland in peer-reviewed proceedings or monographs (1)
AFC Published conference articles presented at conferences abroad (20)
AFD Published conference articles presented at conferences inland (9)
AFG Published abstracts of conference articles presented at conferences abroad (6)
AFH Published abstracts of conference articles presented at conferences inland (1)
BBA Chapters in specialised books published abroad (1)
Category N - Miscellaneous non peer-reviewed publications (ADM, ADN, AEM, AEN, BDM, BDN, CBA, CBB)
Number of entries: 10
ADM Scientific/scholarly papers published abroad in journals registered in the databases Web of Science or SCOPUS (10)
Category D - Miscellaneous publications not classified by the MESR
Number of entries: 2
BEE Specialised papers published abroad in non-reviewed (conference and non-conference) proceedings books (2)
Total number of entries: 83
Citations:
[1] Citations and reviews which appeared in a foreign publication and are listed in an international database (WoS or Scopus). (34)
[3] Citations which appeared in a foreign publication and are not listed in any international database. (3)
[4] Citations which appeared in a domestic publication and are not listed in any international database. (1)
Total: 38
List of publications:
ADC Scientific/scholarly papers published abroad in journals registered in the Current Contents Connect database
Number of entries: 1
ADC 001 LIU, Yang, Qi LI, Tudor Mihai EDU, László JÓZSA a Iliuta Costel NEGRICEA. Mobile shopping platform characteristics as consumer behavior determinants. DOI 10.1108/APJML-05-2019-0308 Asia Pacific Journal of Marketing and Logistics. Vol. 32, no. 7 (2020), p. 1565-1587. ISSN 1355-5855. CCC, WoS, SCOPUS.
Q WoS=Q2
Citations:
2021 [1] MA, Y. To shop or not: Understanding Chinese consumers' live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations. In Telematics and Informatics. ISSN 0736-5853, 2021, vol. 59. WoS ; SCOPUS
2021 [1] TRAN, L. T. T. Managing the effectiveness of e-commerce platforms in a pandemic. In Journal of Retailing and Consumer Services. ISSN 0969-6989, 2021, vol. 58. WoS ; SCOPUS
2020 [1] FAM, K.-S. - SHE, S. - KADIROV, D. Guest editorial. In Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855, 2020, vol. 32, no. 7, p. 1377-1386. WoS ; SCOPUS
ADE Scientific/scholarly papers published abroad in journals not registered in the Current Contents Connect database
Number of entries: 25
ADE 001 GOODE, Mark M. H., Helena R. SNEE, Luiz A. MOUTINHO a László JÓZSA. Modelling satisfaction with ATMs: A cross-country comparison. DOI 10.1057/palgrave.fsm.4770022 Journal of Financial Services Marketing. Vol. 5, no. 3 (2001), p. 238-245. ISSN 1363-0539.
Citations:
2009 [1] COCKRILL, A. - GOODE, M. M. H. - BEETLES, A. The critical role of perceived risk and trust in determining customer satisfaction with automated banking channels. In Services Marketing Quarterly. ISSN 1533-2969, 2009, vol. 30, no. 2, p. 174-193. SCOPUS
ADE 002 FAM, Kim-Shyan, Bill MERRILEES, Pedro QUELHAS a László JÓZSA. Retail promotion objectives: Evidence form New Zeeland, Portugal and Hungary. DOI 10.1300/J037v11n04_02 Journal of Euromarketing. Vol. 11, no. 4 (2002), p. 5-26. ISSN 1049-6483. SCOPUS. SNIP (2012): 0,409.
ADE 003 YANG, Lin, László JÓZSA, Kim-Choy CHUNG, Xin DAI a Kim-Shyan FAM. Personal selling management in Hungary, Portugal and New Zeeland - is there a link between personal selling and collectivism. International Journal of Business and Society. Vol. 9, no. 2 (2008), p. 65-74. ISSN 1511-6670.
Citations:
2012 [1] WANG, E. S.-T. - TSAI, B.-K. - CHEN, T.-L. et al. The influence of emotions displayed and personal selling on customer behaviour intention. In Service Industries Journal. ISSN 0264-2069, 2012, vol. 32, no. 3, p. 353-366. SCOPUS
ADE 004 JÓZSA, László, Andrea INSCH, Jayne KRISJANOUS a Kim-Shyan FAM. Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers. DOI 10.1108/07363761011086344 Journal of Consumer Marketing. Vol. 27, no. 7 (2010), p. 594-603. ISSN 0736-3761. SCOPUS. SNIP (2013): 1,084.
Citations:
2015 [1] YU, HY. - VEECK, A. - YU, F. Family meals and identity in urban China. In Journal of Consumer Marketing. ISSN 0736-3761, 2015, vol. 32, no. 7, p. 505-519. WoS ; SCOPUS
2015 [1] OH, J. - JEONG, D. The effects of consumers' beliefs about TV home shopping advertising on attitude and purchase intention. In Indian Journal of Science and Technology. ISSN 0974-6846, 2015, vol. 8, no. 14. SCOPUS
2014 [1] TANG, T. Y. - WINOTO, P. - YE, R. Z. Geographical Information in a Multi-domain Recommender System. In Lecture Notes in Computer Science. Wenzhou : Kean University, 2014. ISBN 978-331911537-5, p. 315-321. WoS ; SCOPUS
2014 [1] VAN AUKEN, S. - WELLS, L. G. - BORGIA, D. J. Assessing Materialism among the Future Elites of China. In Journal of International Consumer Marketing. ISSN 0896-1530, 2014, vol. 26, no. 2, p. 88-105. SCOPUS
2012 [1] BLANKSON, C. - SPEARS, N. - HINSON, R. E. West African Immigrants´ Perceptions of Advertising in General and Impact on Buying Decisions. In Journal of International Consumer Marketing. ISSN 0896-1530, 2012, vol. 24, no. 3, p. 168-185. SCOPUS
ADE 005 FAM, Kim-Shyan, Bill MERRILEES, James E. RICHARD, László JÓZSA, Yongquiang LI a Jayne KRISJANOUS. In-store marketing: a strategic perspective. DOI 10.1108/13555851111120470 Asia Pacific Journal of Marketing and Logistics. Vol. 23, no. 2 (2011), p. 5-26. ISSN 1355-5855. WoS, SCOPUS.
Citations:
2021 [1] MISHRA, S. - MALHOTRA, G. - SAXENA, G. In-store marketing of private labels: applying cue utilisation theory. In International Journal of Retail and Distribution Management. ISSN 0959-0552, 2021, vol. 49, no. 1, p. 145-163. WoS ; SCOPUS
2020 [1] SEDLIACIKOVA, M. - KOCIANOVA, A. - DZIAN, M. - et al. Product Sampling Effect on Purchase Decision Also by Social Aspects. In Marketing and Management of Innovations. ISSN 2218-4511, no. 3, p. 222-233. WoS
2020 [1] MAHARANI, N. - HELMI, A. - MULYANA, A. - et al. Factors Influencing Purchase Intention on Private Label Products. In Journal of Asian Finance Economics and Business. ISSN 2288-4637, 2020, vol. 7, no. 11, p. 939-945. WoS ; SCOPUS
2017 [1] SAMETI, A. - KHALILI, H. Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention. In Intangible Capital. ISSN 2014-3214, 2017, vol. 13, no. 3, p. 523-547. WoS ; SCOPUS
2017 [1] BELLINI, S. - CARDINALI, M. G. - GRANDI, B. A structural equation model of impulse buying behaviour in grocery retailing. In Journal of Retailing and Consumer Services. ISSN 0969-6989, 2017, vol. 36, p. 164-171. WoS ; SCOPUS
2016 [1] LAWLEY, M. - BIRCH, D. - JOHNSON, L. Changing purchasing habits through non-monetary point of sale strategies: The case of Australian oysters. In Journal of Retailing and Consumer Services. ISSN 0969-6989, 2016, vol. 33, p. 194-201. WoS ; SCOPUS
2016 [1] DREWNIAK, R. - KARASZEWSKI, R. Brand management in a situation of an economic crisis Methods of strengthening the brand value in the scope of emerging markets. In Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855, 2016, vol. 28, no. 4, p. 743-758. WoS ; SCOPUS
2016 [1] BOGETIC, Z. - STOJKOVIC, D. - MILOSEVIC, S. Shopper Marketing Strategy in Food Retailing. In Ekonomika Poljoprivreda-Economics of Agriculture. ISSN 0352-3462, 2016, vol. 63, no. 1, p. 189-204. WoS
2016 [1] DREWNIAK, R. - KARASZEWSKI, R. Brand management in a situation of an economic crisis: Methods of strengthening the brand value in the scope of emerging markets. In Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855, 2016, vol. 28, no. 4, p. 743-758. WoS ; SCOPUS
2014 [1] KHARE, A. - ACHTANI, KHATTAR, M. Influence of price perception and shopping motives on Indian consumers’ attitude towards retailer promotions in malls. In Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855, 2014, vol. 26, no. 2, p. 272-295. WoS ; SCOPUS
2014 [1] MELIA, M. - COLURCIO, M. - CARIDA, A. In-Store Communication to Improve the Customer Experience. In International Journal of Applied Behavioral Economics. ISSN 2160-9802, 2014, vol. 3, no. 4, p. 55-70. WoS
2014 [1] PRAVEENRAJ, D. D. W. - ASHOK, J. Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers. In Journal of Theoretical and Applied Information Technology. ISSN 1992-8645, 2014, vol. 64, no. 3, p. 616-624. SCOPUS
2013 [1] DHURUP, M. - MAFINI, C. - MATHABA, R. L. Store image factors influencing store choice amond sportswear consumers : Baseline findings from South Africa. In Mediterranean Journal of Social Sciences. ISSN 2039-9340, 2013, vol. 4, no. 14, p. 359-370. SCOPUS
ADE 006 JÓZSA, László a Ferenc SOMOGYI. A magyar közgazdaságtan útkeresései - 2013. Valóság. Roč. 56, č. 6 (2013), s. 15-29. ISSN 0324-7228.
ADE 007 EISINGERNÉ BALASSA, Boglárka a László JÓZSA. A mozaikcsaládok fogyasztási döntései. Marketing & Menedzsment. Évf. 48, sz. 1 (2014), p. 3-12. ISSN 1219-03-49.
ADE 008 BRÁNYI, Tamás a László JÓZSA. Az ellátási lánc versenyképességének és a domináns vállalatnak a kapcsolata. Tér-Gazdaság-Ember. Évf. 1, sz. 4 (2013), p. 96-111. ISSN 2064-1176.
ADE 009 JÓZSA, László a Boglárka EISINGERNÉ BALASSA. Does blood count? Buying decision-making processes in stephamilies. Science Journal of Business and Management. Vol. 2, no. 6 (2014), p. 163-169. ISSN 2331-0634.
ADE 010 BRÁNYI, Tamás, László JÓZSA a Andrea SÓLYOM. Influence of company´s power position on Competitiveness in supply chains. Asian Journal of Business Research. Vol. 4, no 2 (2014), p. 52-62. ISSN 1178-8933.
ADE 011 JOTWANI, Dhiren, Deepak K SRIVASTAVA, László JÓZSA a Valeria LIMPOK. A Fair Deal: Mahindra & Mahindra Ltd. and SsangYong Motor Company Ltd. Case Folio. Vol. 15, no.1 (2015), p. 15-28. ISSN 0972-5350.
ADE 012 JÓZSA, László a Árpád BRÁNYI. A társadalmi tőke egyes elemeinek hatása együttműködő dunántúli borászati vállalatok árpolitikájára. Vezetéstudomány. Évf. 46, sz. 9-10 (2015), p. 25-34. ISSN 0133-0179.
ADE 013 BRÁNYI, Tamás, László JÓZSA a Erika SERES HUSZÁRIK. Domináns vállalat versenyképességének hatása az ellátási láncban. Vezetéstudomány. Évf. 46, sz. 3 (2015), p. 38-44. ISSN 0133-0179.
Citations:
2016 [1] KORCSMAROS, E. - MURA, L. - HEVESI, A. Selected aspects of business networks. In Actual Problems of Economics. ISSN 1993-6788, 2016, vol. 186, no. 12, p. 147-156.
ADE 014 BRÁNYI, Tamás a László JÓZSA. Power of companies in supply chains and their effect on network development. Journal of Economics and Management. Vol. 19, no. 1 (2015), p. 221-238. ISSN 1732-1948.
ADE 015 BRÁNYI, Árpád a László JÓZSA. The role of social capital in the transdanubian winery networks. Journal of Economics and Management. Vol. 19, no. 1 (2015), p. 78-94. ISSN 1732-1948.
ADE 016 ERCSEY, Ida a László JÓZSA. The Subjective Quality of Life and the Cultural Activities. Responsibility and Sustainability. Vol. 3, no. 1 (2014), p. 13-24. ISSN 2340-5813.
ADE 017 BRÁNYI, Árpád a László JÓZSA. A társadalmi tőke egyes elemeinek hatása együttműködő dunántúli borászati vállalatok termékpolitikájára. Marketing & Menedzsment. Évf. 50., sz. 2 (2016). ISSN 1219-0349.
ADE 018 BRÁNYI, Árpád a László JÓZSA. A társadalmi tőke hatása az együttműködő dunántúli borászati vállalatokra - tudásáramlás és piaci információ terjedése. Tér - gazdaság - ember. Évf. 3, sz. 2 (2015), p. 59-79. ISSN 2064-1176.
ADE 019 JÓZSA, László. Nemzetközi marketing az átalakuló világban. Vezetéstudomány. Évf. 47, sz. április (2016), p. 15-19. ISSN 0133-0179.
ADE 020 BRÁNYI, Árpád a László JÓZSA. The Influence of Social Capital on Pricing Policy – A Case for Cooperation among Hungarian Wineries. International Journal of Business Insights and Transformation. Vol. 9, no. 1 (2016), p. 52-59. ISSN 0974-5874.
ADE 021 JÓZSA, László. A marketingstratégiák készítésének jellegzetes problémái - az ezredfordulón és most. Marketing & Menedzsment. Évf. 51, no. 1-2 (2017), p. 63-67. ISSN 1219-0349.
ADE 022 JÓZSA, László, Erika SERES HUSZÁRIK a Zsuzsanna TÓTH. Relationship Marketing on the Market of Advertising Agencies. GSTF Journal on Business Review (GBR). Vol. 5, no. 1 (2017), p. 17-20. ISSN 2010-4804.
ADE 023 FERENCZOVÁ, Veronika a László JÓZSA. Marketing sajátosságok az iszlám országok gazdasági gyakorlatában = Marketing specifics in the economic practice of islamic countries. Tér - gazdaság - ember : a Széchenyi István Egyetem Kautz Gyula Gazdaságtudományi Karának tudományos folyóirata. Évf. 6, sz. 3 (2018), p. 143-154. ISSN 2064-1176.
ADE 024 FERENCZOVÁ, Veronika a László JÓZSA. Comparative Analysis of the Islamic and Traditional Marketing Mix. Megabiznis : Časopis iz oblasti ekonomije, biznisa i menadžmenta. Roč. 2, č. 2 (2018), s. 23-34. ISSN 2560-4104.
ADE 025 FERENCZOVÁ, Veronika, Tomáš STIRBER a László JÓZSA. The influence of the culture of nations on a business discussion. Int. J. Islamic Marketing and Branding. Vol. 4, no. 3/4 (2019), p. 183-194. ISSN 2055-0944.
ADF Scientific/scholarly papers published inland in journals not registered in the Current Contents Connect database
Number of entries: 2
ADF 001 FERENCZOVÁ, Veronika a László JÓZSA. Interpretation of Marketing Theory in Islamic Context. Marketing science and inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. Roč. 13, č. 1 (2018), s. 30-38. ISSN 1338-7944.
ADF 002 ERCSEY, Ida a László JÓZSA. The Examination of the Consequences of the Service Value in the Cultural Services. Acta Oeconomica Universitatis Selye : vedecký recenzovaný časopis. Roč. 10, č. 1 (2021), s. 6-18. ISSN 1338-6581.
ADM Scientific/scholarly papers published abroad in journals registered in the databases Web of Science or SCOPUS
Number of entries: 10
ADM 001 HUSZKA, Péter, László JÓZSA a Ida ERCSEY. Is early smoking a fashion trend or a defensive mechanism? - Study on consumer behaviour among students. DOI 10.14254/2071-789X.2014/7-1/13 Journal of Scientific Papers "Economics & Sociology". Vol. 7, no. 1 (2014), p. 142-156. ISSN 2071-789X. WoS, SCOPUS. SNIP (2013): 1,403.
ADM 002 BRÁNYI, Tamás, László JÓZSA a Renáta MACHOVÁ. The role of dominant power in supply chains. Problems and Perspectives in Management. Vol. 12, no. 3 (2014), p. 91-98. ISSN 1727-7051. SCOPUS. SNIP (2013): 0,148.
Citations:
2019 [1] KMETEC, A. - ROSI, B. - MLAKER KAČ, S. The importance of partnerships in supply chains.In Management : Journal of contemporary management issues. ISSN 1331-0194, 2019, vol. 24, no. 2, p. 95-106. WoS
ADM 003 ERCSEY, Ida a László JÓZSA. The effect of the perceived value of cultural services on the quality of life. DOI 10.1007/s12208-015-0140-9 International Review on Public and Nonprofit Marketing. Vol. 12, no. 2 (2015), p. [1-22]. ISSN 1865-1984. SCOPUS. SNIP (2014): 0,288.
ADM 004 BRÁNYI, Árpád, László JÓZSA a Renáta MACHOVÁ. The role of social capital elements: Hungarian winery networks case study. Actual Problems of Economics. Vol. 170, no. 8 (2015), p. 100-110. ISSN 1993-6788. SCOPUS. SNIP (2014): 0,085.
Citations:
2019 [3] UYS, G. - MEYER, A. - NIEMANN, W. Taxonomies of trust in supply chain risk management in the South African third party logistics industry. In Acta Commercii. ISSN 2413-1903, 2019, vol. 19, no. 01, p. 1-14.
ADM 005 SERES HUSZÁRIK, Erika, László JÓZSA a Endre HEVESI. Client groups in the early stage of the lifecycle of business relationships on the advertising market. DOI 10.21272/mmi.2017.3-02 Marketing and Management of Innovations. No. 3 (2017), p. 23-32. ISSN 2218-4511. WoS.
Citations:
2019 [1] BAŠA, P. - SÁNTA, K. - MACHOVÁ, R. The Economic Impacts of Social Media's Implementation. In RELIK 2019. Reproduction of Human Capital - mutual links and connections. Prague : Oeconomica Publishing House, 2019. ISBN 978-80-245-2329-3, p. 33-42. WoS
ADM 006 SERES HUSZÁRIK, Erika, László JÓZSA a Zsuzsanna TÓTH. Factors Determining the Development of Business Relationships in the Advertising Market. Acta Polytechnica Hungarica. Vol. 14, no. 8 (2017), p. 65-82. ISSN 1785-8860. WoS, SCOPUS. IF (2016): 0,745. SNIP (2016): 0,869.
Citations:
2020 [3] MURA, L. Innovations and Marketing Management of Family Businesses: Results of Empirical Study. In International Journal of Entrepreneurial Knowledge. ISSN 2336-2960, 2020, vol. 8. no. 2, p. 58.
2018 [1] ZHANG, X. - DING, X, MA, L. - et al. Identifying Factors Preventing Sustainable Brand Loyalty among Consumers: A Mixed Methods Approach. In Sustainability. ISSN 2071-1050, 2018, vol. 10, no. 12. WoS ; SCOPUS
2018 [1] BENCSIK, A. - TÓBIÁS KOSÁR, S. - MACHOVÁ, R. Corporate culture in service companies that support knowledge sharing. In Journal of tourism and services. ISSN 1804-5650, 2018, vol. IX, no. 16. WoS
ADM 007 PLATZ, Petra a László JÓZSA. Cross-cultural analysis of the frequent flyer programs (FFPS): The most controversial results. DOI 10.14707/ajbr.180050 Asian Journal of Business Research = AJBR. = AJBR Vol 8, no. 2 (2018), p. 72-93. ISSN 2463-4522. SCOPUS.
ADM 008 GALIKHMETOVA, Marina, Vladimir KORETSKIY, Irina MARDANOVA a László JÓZSA. Methods and approaches of complexity theory and fuzzy logic for intensity of university research in terms of creative work to be estimated. DOI 10.15549/jeecar.v6i1.241 Journal of Eastern European and Central Asian Research = JEECAR. = JEECAR Vol. 6, no. 1 (2019), p. 86-98. ISSN 2328-8272. SCOPUS.
ADM 009 LAU, Wee-Ming, László JÓZSA, Yoong-Wai CHAN, Yee-Ling FONG, Hiram TING a Kim-Lim TAN. Beliefs and Attitude Towards Political Advertising During Malaysia's GE14 Political Tsunami. International Journal of Business and Society. Vol. 21, no. 1 (2020), p. 285-299. ISSN 1511-6670. WoS, SCOPUS.
ADM 010 FAM, Kim-Shyan, Aaron GAZLEY a László JÓZSA. Special Issue: Retailing in Asia. DOI 10.1080/09593969.2012.683326 International Review of Retail Distribution and Consumer Research. Vol. 22, no. 3 (2012), p. 241-242. ISSN 0959-3969. WoS.
AEC Scientific/scholarly papers published abroad in peer-reviewed proceedings or monographs
Number of entries: 2
AEC 001 JÓZSA, László a Árpád BRÁNYI. Pricing Policy and Social Capital: Cooperation among Hungarian Wineries. In: Growth, Globalization & Governance: Promises & Challenges. New Delhi: Emerald Group Publishing, 2016, P. 44-53. ISBN 978-0-9926800-6-0.
AEC 002 JÓZSA, László. Srí Lanka - az álmok és a valóság szigete. In: Turizmusmarketing esettanulmányok II.. Budapest: Akadémiai Kiadó, 2017, P. 63-71. ISBN 978 963 454 150 9.
AED Scientific/scholarly papers published inland in peer-reviewed proceedings or monographs
Number of entries: 1
AED 001 SZAKÁL, Florián a László JÓZSA. A közösségi háló szerepe az értékesítlésben = The Role of the Network in Sales. In: Mladí vedci 2019 = Fiatal kutatók 2019 = Young Scientists 2019 : zborník vedeckých príspevkov doktorandov a mladých vedeckých pracovníkov: zborník vedeckých príspevkov doktorandov a mladých vedeckých pracovníkov. Ladislav Mura, László Józsa, Alena Andrejovská. = Fiatal kutatók 2019 Bratislava: Paneurópska vysoká škola, 2019, s. 191-202. ISBN 978-80-89453-62-7.
AFC Published conference articles presented at conferences abroad
Number of entries: 20
AFC 001 FAM, Kim-Shyan, Shun-Cheong FOK a László JÓZSA. Retail Sales Campaigns: A Comparison Of Promotion Objectives And Activities Between NZ And Hungary. In: Proceedings of Australia and New Zealand Marketing Academy., P. 33-38. ISBN 0-646-5546-X.
Citations:
2010 [1] GRUNDEY, D. Planning for sales promotion at Lithuanian supermarkets. In Economics and Sociology. ISSN 2306-3459, 2010, vol. 3, no. 2, p. 23-34. SCOPUS
AFC 002 JÓZSA, László a Boglárka EISINGERNÉ BALASSA. Buying conflicts in case of patchwork families. In: 20th Recent Advances in Retailing & Services Science Conference. Eindhoven: EIRASS, Pp. 1-15. ISBN 978-90-386-3405-0.
AFC 003 JÓZSA, László, Dragan ILIC a Judit MAKKOS-KÁLDI. Expected and experienced service quality and perceived value in Service-dominant Logic context. In: 20th Recent Advances in Retailing & Services Science Conference. Eindhoven: EIRASS, Pp. 1-16. ISBN 978-90-386-3405-0.
Citations:
2019 [3] ZSIGMOND, T. Milyen változást hoz a "service dominant logic" a marketingbe? In Prosperitas. ISSN 2064-759X, 2019, vol. V., no. 2, p. 116-131.
AFC 004 JÓZSA, László, Judit MAKKOS-KÁLDI a Szilárd NÉMETH. Study on Hungarian students´ ethnocentric consumer attitude. In: Gazdaság és morál: tiszta társadalom, tiszta gazdaság. Győr: Széchenyi István Egyetem, 2013, S. 7-21. ISBN 978-963-7175-78-7.
AFC 005 JÓZSA, László a Boglárka EISINGERNÉ BALASSA. Vásárlási szokások a mozaikcsaládok dzsungelében. In: Tomcsányi Pál akadémikus 90 éves: az életminőség anyagi és szellemi igényeinek kielégítése fogyasztási marketing szemlélettel. Budapest: MTA Agrár-közgazdasági Bizottság Agrármarketing albizottság, 2014, P. 235-259. ISBN 978-963-508-702-0.
AFC 006 JÓZSA, László a Gábor REKETTYE JR.. International Research on the Future of Marketing Communication. In: Annual International Conference: Proceedings. Singapore: Global Science & Technology Forum, 2015, P. 13-18.
AFC 007 SZABÓ, Dániel Róbert a László JÓZSA. The advertisement music from the most valuable brand´s commercials. In: Travel, Discover, Marketing: MAG Scholar Global Business, Marketing Tourism Conference 2015 proceedings. Porto: MAG Scholar, 2015, P. 1-6. ISBN 978-0-473-32089-8.
AFC 008 SERES HUSZÁRIK, Erika a László JÓZSA. Üzleti kapcsolatok a reklámszakmában. In: Marketing hálózaton innen és túl, EMOK XXI. országos konferenciája. Budapest: BME, Menedzsment és Vállalatgazdaságtan Tanszék, 2015, P. 549-557. ISBN 978-963-313-189-3.
AFC 009 SERES HUSZÁRIK, Erika a László JÓZSA. A reklámügynökségek és ügyfeleik együttműködésére ható tényezők elemzése. In: Hitelesség és értékorientáció a marketingben: 22. országos konferencia - tanulmánykötet. Debrecen: Debreceni Egyetem, 2016, P. 539-546. ISBN 978-963-472-850-4.
AFC 010 REKETTYE, Gábor a László JÓZSA. Results of a research on the future of marketing communications. In: Economic Development and Innovation as Drivers of Growth in Northeast Asia. Changchun: [S.n.], 2016, CD-ROM, p. [1-7]. ISBN 978-0-473-35742-9.
AFC 011 SERES HUSZÁRIK, Erika, László JÓZSA a Zsuzsanna TÓTH. Customer Groups in the Course of Advertising Cooperations. In: Proceedings of 2017 China Marketing International Conference : Marketing Strategy in the Sharing Economy: Localization and Globalization: Marketing Strategy in the Sharing Economy: Localization and Globalization. Zaili Yang. Hong Kong: Asian Business Assoc., 2017, s. 289-304. WoS.
Citations:
2019 [1] BAŠA, P. - SÁNTA, K. - MACHOVÁ, R. The Economic Impacts of Social Media's Implementation. In RELIK 2019. Reproduction of Human Capital - mutual links and connections. Prague : Oeconomica Publishing House, 2019. ISBN 978-80-245-2329-3, p. 33-42. WoS
AFC 012 SERES HUSZÁRIK, Erika a László JÓZSA. Üzleti kapcsolatok sikerességének feltételei a reklámiparban. In: Tükröződés: Társadalomtudományok, trendek, fogyasztás. Pécs: Pécsi Tudományegyetem, 2017, P. 463-471. ISBN 978-963-429-146-6.
AFC 013 FERENCZOVÁ, Veronika a László JÓZSA. Analysis of Slovak Arab Business Negotiation. In: QUAERE 2018 : recenzovaný sborník příspěvků vědecké interdisciplinární mezinárodní vědecké konference doktorandů a odborných asistentů: recenzovaný sborník příspěvků vědecké interdisciplinární mezinárodní vědecké konference doktorandů a odborných asistentů, Hradec Králové 27. - 29. června 2018. [bez zostavovateľa]. Hradec Králové: Magnanimitas akademické sdružení, 2018, CD-ROM, s. 119-127. ISBN 978-80-87952-26-9.
AFC 014 TÓTH, Zsuzsanna a László JÓZSA. Business Behavioral Characteristics of Different Cultures. In: Proceedings of 2017 China Marketing International Conference : Marketing Strategy in the Sharing Economy: Localization and Globalization: Marketing Strategy in the Sharing Economy: Localization and Globalization. Zaili Yang. Hong Kong: Asian Business Assoc., 2017, s. 189-204. WoS.
Citations:
2020 [1] PAULSRUD, B. - TOTH, J. English as a medium of instruction. In Routledge Hnadbook of Translation and Education. Oxford : Routledge, 2020. ISBN 978-0-367-85485-0, p. 143-155. WoS
2020 [1] LAVIOSA, S. Content-based instruction. In Routledge Handbook of Translation and Education. Oxford : Routledge, 2020. ISBN 978-0-367-85485-0, p. 127-142. WoS
2019 [1] KARPAVA, S. - RINGBLOM, N. - ZABRODSKAJA, A. Translanguaging in the Family Context: Evidence from Cyprus, Sweden and Estonia. In Russian Journal of Linguistics. ISSN 2312-9182, 2019, vol. 23, no. 3, p. 619-641. WoS ; SCOPUS
AFC 015 SZAKÁL, Florián a László JÓZSA. A 21. század fogyasztója, avagy mi a fontos a fogyasztónak a modern világban = The consumer of the 21st century or what is important to the consumer in the modern world. In: Kulturális gazdaság : Kautz Gyula Emlékkonferencia: Kautz Gyula Emlékkonferencia. Reisinger Adrienn, Kecskés Petra, Buics László. Győr: Széchenyi István Egyetem, 2019, online, p. 1-16. ISBN 978-615-5837-34-0.
AFC 016 PARÁDIOVÁ, Mária a László JÓZSA. Az etikátlan értékesítési módszerek és az általuk leromlott vállalati image jelenségének vizsgálata a szlovákiai Facebook felhasználók körében. In: Közgazdász Doktoranduszok és Kutatók 5. Nemzetközi Téli Konferenciája. Horváth Bálint, Kápolnai Zsombor, Földi Péter. Gödöllő: Doktoranduszok Országos Szövetsége, 2019, P. 465-473. ISBN 978-963-269-843-4.
AFC 017 JÓZSA, László a Anett KOCSIS. Változó oktatás - változó diák - alkalmazkodó marketing - a 21. század oktatásában alkalmazott marketingeszközök = Changing education - changing student - adaptive marketing - employed marketing tools in the 21th century ́s education. In: Kulturális gazdaság : Kautz Gyula Emlékkonferencia: Kautz Gyula Emlékkonferencia. Reisinger Adrienn, Kecskés Petra, Buics László. Győr: Széchenyi István Egyetem, 2019, online, p. 1-13. ISBN 978-615-5837-34-0.
AFC 018 SZIGETI, Szilárd a László JÓZSA. Marketing Controlling of Hungarian Business in Slovakia in the Context of the Owners ́ Demography. In: RELIK 2021 : conference proceedings: conference proceedings. Jitka Langhamrová, Jana Vrabcová. Praha: Prague University of Economics and Business, 2021, online, s. 692-702. ISBN 978-80-245-2429-0.
AFC 019 SZIGETI, Szilárd a László JÓZSA. Marketingkontrolling a szlovákiai magyar vállalkozásoknál = Marketing controlling in Hungarian businesses in Slovakia. In: Post-traumatic marketing : EMOK 2021 International Conference: EMOK 2021 International Conference. Ariel Zoltán Mitev, Tamás Csordás, D. Horváth. Budapest: Budapesti Corvinus Egyetem, 2021, P. 118-128. ISBN 978-963-503-871-8.
AFC 020 FAM, Kim-Shyan, Bill MERRILEES, Hongyan YU a László JÓZSA. What drives small retailers to adopt an integrated marketing communications approach?. DOI 10.1109/ICSSSM.2007.4280211 In: Proceedings of the 4th IEEE Conference on Service Systems and Service Management. Chengdu, China: IEEE, 2007, P. [1-6]. ISBN 978-142440885-6. WoS, SCOPUS.
Citations:
2009 [1] BARDAJI, I. - IRÁIZOZ, B. - RAPÚN, M. Protected geographical indications and integration into the agribusiness system. In Agribusiness. ISSN 0742-4477, 2009, vol. 25, no. 2, p. 198-214. SCOPUS
AFD Published conference articles presented at conferences inland
Number of entries: 9
AFD 001 JÓZSA, László, Tamás BRÁNYI a Andrea SÓLYOM. Company´s power position and competitiveness in supply chains. In: Zborník z medzinárodnej vedeckej konferencie Univerzity J. Selyeho - 2014: "Vzdelávanie a veda na začiatku XXI. storočia" - Sekcia ekonomických vied. Komárno: Univerzita J. Selyeho, 2014, CD-ROM, p. 163-174. ISBN 978-80-8122-105-7.
AFD 002 SZABÓ, Dániel Róbert a László JÓZSA. A legértékesebb márkák reklámjainak zenéi. In: Zborník medzinárodnej vedeckej konferencie Univerzity J. Selyeho - 2015: "Inovácia a kreativita vo vzdelávaní a vede" - Sekcie ekonomických vied a IKT. Komárno: Univerzita J. Selyeho, 2015, CD-ROM, p. 108-116. ISBN 978-80-8122-143-9.
AFD 003 BRÁNYI, Árpád a László JÓZSA. A társadalmi tőke szerepe a Dunántúli borászati együttműködésekben. In: Zborník medzinárodnej vedeckej konferencie Univerzity J. Selyeho - 2015: "Inovácia a kreativita vo vzdelávaní a vede" - Sekcie ekonomických vied. Komárno: Univerzita J. Selyeho, 2015, CD-ROM, p. 26-43. ISBN 978-80-8122-143-9.
AFD 004 JÓZSA, László, Erika SERES HUSZÁRIK a Zsuzsanna TÓTH. Az üzleti kapcsolatok kialakulását befolyásoló tényezők faktorelemzése. In: Zborník medzinárodnej vedeckej konferencie Univerzity J. Selyeho - 2016: "Súčasné aspekty vedy a vzdelávania" - Sekcie ekonomických vied. = A Selye János Egyetem 2016-os "Korszerű szemlélet a tudományban és az oktatásban" Nemzetközi Tudományos Konferenciájának tanulmánykötete - Gazdaságtudományi szekciók Komárno: Univerzita J. Selyeho, 2016, CD-ROM, s. 158-168. ISBN 978-80-8122-186-6.
AFD 005 TÓTH, Zsuzsanna a László JÓZSA. Az üzleti viselkedés sajátosságai eltérő kultúrákban. In: Zborník medzinárodnej vedeckej konferencie Univerzity J. Selyeho - 2017: "Hodnota, kvalita a konkurencieschopnosť - výzvy 21. storočia" - Sekcia ekonomických vied. Komárno: Univerzita J. Selyeho, 2017, CD-ROM, s. 568-575. ISBN 978-80-8122-225-2.
AFD 006 SERES HUSZÁRIK, Erika a László JÓZSA. Ügyfélcsoportok az életgörbe együttműködési fázisában. In: Zborník medzinárodnej vedeckej konferencie Univerzity J. Selyeho - 2017: "Hodnota, kvalita a konkurencieschopnosť - výzvy 21. storočia" - Sekcia ekonomických vied. Komárno: Univerzita J. Selyeho, 2017, CD-ROM, s. 433-441. ISBN 978-80-8122-225-2.
AFD 007 SZAKÁL, Florián a László JÓZSA. A fogyasztói magatartás történelmi bemutatása a közép-európai volt szocialista országokban = The historical presentation of consumer behaviour in the formal socialist countries in Central Europe. In: A hatékony marketing - EMOK 2018 Nemzetközi Tudományos Konferencia konferenciakötete. Józsa László, Korcsmáros Enikő, Seres Huszárik Erika. Komárno: Univerzita J. Selyeho, 2018, S. 756-768 [online]. ISBN 978-80-8122-236-8.
AFD 008 PARÁDIOVÁ, Mária a László JÓZSA. Az üzleti etika szerepe az MLM típusú vállalkozásoknál = The role of business ethics in MLM business. In: A hatékony marketing - EMOK 2018 Nemzetközi Tudományos Konferencia konferenciakötete. Józsa László, Korcsmáros Enikő, Seres Huszárik Erika. Komárno: Univerzita J. Selyeho, 2018, S. 380-989 [online]. ISBN 978-80-8122-236-8.
AFD 009 TÓTH, Zsuzsanna, Erika SERES HUSZÁRIK, Veronika KELLER a László JÓZSA. Az üzleti viselkedés sajátosságai a szlovák üzleti környezetben. In: A hatékony marketing - EMOK 2018 Nemzetközi Tudományos Konferencia konferenciakötete. Józsa László, Korcsmáros Enikő, Seres Huszárik Erika. Komárno: Univerzita J. Selyeho, 2018, S. 434-448 [online]. ISBN 978-80-8122-236-8.
AFG Published abstracts of conference articles presented at conferences abroad
Number of entries: 6
AFG 001 JÓZSA, László a Boglárka EISINGERNÉ BALASSA. Buying decision-making processes in a special type of family. In: MAGScholar Global Business Marketing and Tourism Conference 2013 Proceedings: Building Bridges to the Midle East. Dubai: MAGScholar Marketing in Asia Group, 2013, s. [3]. ISBN 978-0-473-26384-3.
AFG 002 JÓZSA, László, Tamás BRÁNYI a Andrea SÓLYOM. Influence of company´s power position on competitiveness in supply chains. In: MAGScholar Global Business Marketing and Tourism Conference 2013 Proceedings: Building Bridges to the Midle East. Dubai: MAGScholar Marketing in Asia Group, 2013, s. [2]. ISBN 978-0-473-26384-3.
AFG 003 SERES HUSZÁRIK, Erika, László JÓZSA a Endre HEVESI. Client Groups in the Early Stage of the Lifecycle of Business Relationships on the Advertising Market. In: Economics, Management, Finance and Social Attributes of Economic System (EMFSA 2017): Proceedings of abstract. Považská Bystrica: BCSS.L.L.C, 2017, P. [34]. ISBN 978-80-8154-208-4.
AFG 004 SZAKÁL, Florián a László JÓZSA. The impact of loyality cards on the customer behaviour of Slovak drivers in buying fuel. In: 5. Winter Conference of Economics PhD Students and Researches. Bálint Horváth, András Borbély, Eszter Fodor-Borsos. Gödöllő: Szent István Egyetem, 2019, P. 117-117. ISBN 978-963-269-815-1.
AFG 005 SZIGETI, Szilárd a László JÓZSA. Impact of the coronavirus pandemic on the marketing approach of Hungarian entrepreneurs in Slovakia. In: FIKUSZ 2021 : Symposium for Young Researchers: Symposium for Young Researchers. Anikó Kelemen-Erdős, Anett Popovics, Pál Fehér-Polgár. Budapest: Óbudai Egyetem, 2021, P. [30]. ISBN 978-963-449-271-9.
AFG 006 SZIGETI, Szilárd a László JÓZSA. Munkavállalói egészség felértékelődése a COVID-19 járvány következtében Magyarországon. In: CRANET Online Konferencia 2021. [bez zostavovateľa], Krisztina Dajnoki, Szilvia Szabó. Budapest: Budapest Metropolitan University, 2021, online, s. [16]. ISBN 978-615-5459-07-8.
AFH Published abstracts of conference articles presented at conferences inland
Number of entries: 1
AFH 001 SZIGETI, Szilárd a László JÓZSA. Marketing approach of Hungarian enterprises in Slovakia to market changes due to covid-19. In: Innovative businesses and start-ups in current business environment : abstracts proceedings from international scientific conference: abstracts proceedings from international scientific conference. Ladislav Mura (ed.). Bratislava: Paneurópska vysoká škola, 2021, CD-ROM, p. [34]. ISBN 978-80-89453-93-1.
BAA Specialised book-like publications published abroad
Number of entries: 2
BAA 001 JÓZSA, László. Marketingovaja strategija. 1. izd. Izhevsk: Izdatelstvo Izhevskogo gosudarstvennogo tekhnicheskogo universiteta, 2013. 470 s. ISBN 978-5-7526-0600-7.
BAA 002 JÓZSA, László. Marketingstratégia: a tervezés gyakorlata és elmélete. 2. prepr. vyd. Budapest: Akadémiai Kiadó, 2014. 396 s. ISBN 978-963-05-9482-0.
Citations:
2020 [4] PATYI, B. - PATAKI, B. The Main Financial Characteristics of the Successfully Operating Newly Established Enterprises. In Selye e-studies. ISSN 1338-1598, 2020, vol. 11, no. 2, p. 20.
BBA Chapters in specialised books published abroad
Number of entries: 1
BBA 001 BERNSCHÜTZ, Mária a László JÓZSA. Marketingstratégiai döntések. In: Marketing: Fókuszban a termék. Budapest: Typotex, 2017, P. 113-140. ISBN 978-963-279-973-5.
BEE Specialised papers published abroad in non-reviewed (conference and non-conference) proceedings books
Number of entries: 2
BEE 001 JÓZSA, László. Marketingoktatás és kutatás Indiában és Új-Zélandon: egy kutatói év tanulságai. In: "Marketing megújulás": Marketing Oktatók Klubja 20. Konferenciája. Szeged: SZTE-GTK, 2014, P. [4]. ISBN 978-963-306-312-5.
BEE 002 SZABÓ, Dániel Róbert a László JÓZSA. Zenék a legsikeresebb márkák televízióreklámjaiban = Music in the most succesfull brand´s television commercials. In: "Mérleg és kihívások" IX. Nemzetközi Tudományos Konferencia: A Gazdaságtudományi Kar megalapításának 25. évfordulója alkalmából. Miskolc: Miskolci Egyetem Gazdaságtudományi Kar, 2015, P. 695-704. ISBN 978-963-358-098-1.
FAI Book-like editorial works (bibliographies, encyclopaedias, catalogues, dictionaries, proceedings books etc.)
Number of entries: 1
FAI 001 László JÓZSA, Enikő KORCSMÁROS a Erika SERES HUSZÁRIK. A hatékony marketing - EMOK 2018 Nemzetközi Tudományos Konferencia konferenciakötete. 1. vyd. Komárno: Univerzita J. Selyeho, 2018. online, 1014 s. ISBN 978-80-8122-236-8.
Number of entries: 0
Category A2 - Miscellaneous book publications (ACA, ACB, BAA, BAB, BCB, BCI, EAI, CAA, CAB, EAJ, FAI)
Number of entries: 3
BAA Specialised book-like publications published abroad (2)
FAI Book-like editorial works (bibliographies, encyclopaedias, catalogues, dictionaries, proceedings books etc.) (1)
Category B - Journals listed in international databases, author warrants, patents, and discoveries (ADC, ADD, AEG, AEH, BDC, BDD, CDC, CDD, AGJ)
Number of entries: 1
ADC Scientific/scholarly papers published abroad in journals registered in the Current Contents Connect database (1)
Category C - Miscellaneous peer-reviewed publications (ACC, ACD, ADE, ADF, AEC, AED, AFA, AFB, AFC, AFD, AFE, AFF, AFG, AFH, BBA, BBB, BCK, BDA, BDB, BDE, BDF, BEC, BED, BFA, BFB, BGH, CDE, CDF)
Number of entries: 67
ADE Scientific/scholarly papers published abroad in journals not registered in the Current Contents Connect database (25)
ADF Scientific/scholarly papers published inland in journals not registered in the Current Contents Connect database (2)
AEC Scientific/scholarly papers published abroad in peer-reviewed proceedings or monographs (2)
AED Scientific/scholarly papers published inland in peer-reviewed proceedings or monographs (1)
AFC Published conference articles presented at conferences abroad (20)
AFD Published conference articles presented at conferences inland (9)
AFG Published abstracts of conference articles presented at conferences abroad (6)
AFH Published abstracts of conference articles presented at conferences inland (1)
BBA Chapters in specialised books published abroad (1)
Category N - Miscellaneous non peer-reviewed publications (ADM, ADN, AEM, AEN, BDM, BDN, CBA, CBB)
Number of entries: 10
ADM Scientific/scholarly papers published abroad in journals registered in the databases Web of Science or SCOPUS (10)
Category D - Miscellaneous publications not classified by the MESR
Number of entries: 2
BEE Specialised papers published abroad in non-reviewed (conference and non-conference) proceedings books (2)
Total number of entries: 83
Citations:
[1] Citations and reviews which appeared in a foreign publication and are listed in an international database (WoS or Scopus). (34)
[3] Citations which appeared in a foreign publication and are not listed in any international database. (3)
[4] Citations which appeared in a domestic publication and are not listed in any international database. (1)
Total: 38
List of publications:
ADC Scientific/scholarly papers published abroad in journals registered in the Current Contents Connect database
Number of entries: 1
ADC 001 LIU, Yang, Qi LI, Tudor Mihai EDU, László JÓZSA a Iliuta Costel NEGRICEA. Mobile shopping platform characteristics as consumer behavior determinants. DOI 10.1108/APJML-05-2019-0308 Asia Pacific Journal of Marketing and Logistics. Vol. 32, no. 7 (2020), p. 1565-1587. ISSN 1355-5855. CCC, WoS, SCOPUS.
Q WoS=Q2
Citations:
2021 [1] MA, Y. To shop or not: Understanding Chinese consumers' live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations. In Telematics and Informatics. ISSN 0736-5853, 2021, vol. 59. WoS ; SCOPUS
2021 [1] TRAN, L. T. T. Managing the effectiveness of e-commerce platforms in a pandemic. In Journal of Retailing and Consumer Services. ISSN 0969-6989, 2021, vol. 58. WoS ; SCOPUS
2020 [1] FAM, K.-S. - SHE, S. - KADIROV, D. Guest editorial. In Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855, 2020, vol. 32, no. 7, p. 1377-1386. WoS ; SCOPUS
ADE Scientific/scholarly papers published abroad in journals not registered in the Current Contents Connect database
Number of entries: 25
ADE 001 GOODE, Mark M. H., Helena R. SNEE, Luiz A. MOUTINHO a László JÓZSA. Modelling satisfaction with ATMs: A cross-country comparison. DOI 10.1057/palgrave.fsm.4770022 Journal of Financial Services Marketing. Vol. 5, no. 3 (2001), p. 238-245. ISSN 1363-0539.
Citations:
2009 [1] COCKRILL, A. - GOODE, M. M. H. - BEETLES, A. The critical role of perceived risk and trust in determining customer satisfaction with automated banking channels. In Services Marketing Quarterly. ISSN 1533-2969, 2009, vol. 30, no. 2, p. 174-193. SCOPUS
ADE 002 FAM, Kim-Shyan, Bill MERRILEES, Pedro QUELHAS a László JÓZSA. Retail promotion objectives: Evidence form New Zeeland, Portugal and Hungary. DOI 10.1300/J037v11n04_02 Journal of Euromarketing. Vol. 11, no. 4 (2002), p. 5-26. ISSN 1049-6483. SCOPUS. SNIP (2012): 0,409.
ADE 003 YANG, Lin, László JÓZSA, Kim-Choy CHUNG, Xin DAI a Kim-Shyan FAM. Personal selling management in Hungary, Portugal and New Zeeland - is there a link between personal selling and collectivism. International Journal of Business and Society. Vol. 9, no. 2 (2008), p. 65-74. ISSN 1511-6670.
Citations:
2012 [1] WANG, E. S.-T. - TSAI, B.-K. - CHEN, T.-L. et al. The influence of emotions displayed and personal selling on customer behaviour intention. In Service Industries Journal. ISSN 0264-2069, 2012, vol. 32, no. 3, p. 353-366. SCOPUS
ADE 004 JÓZSA, László, Andrea INSCH, Jayne KRISJANOUS a Kim-Shyan FAM. Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers. DOI 10.1108/07363761011086344 Journal of Consumer Marketing. Vol. 27, no. 7 (2010), p. 594-603. ISSN 0736-3761. SCOPUS. SNIP (2013): 1,084.
Citations:
2015 [1] YU, HY. - VEECK, A. - YU, F. Family meals and identity in urban China. In Journal of Consumer Marketing. ISSN 0736-3761, 2015, vol. 32, no. 7, p. 505-519. WoS ; SCOPUS
2015 [1] OH, J. - JEONG, D. The effects of consumers' beliefs about TV home shopping advertising on attitude and purchase intention. In Indian Journal of Science and Technology. ISSN 0974-6846, 2015, vol. 8, no. 14. SCOPUS
2014 [1] TANG, T. Y. - WINOTO, P. - YE, R. Z. Geographical Information in a Multi-domain Recommender System. In Lecture Notes in Computer Science. Wenzhou : Kean University, 2014. ISBN 978-331911537-5, p. 315-321. WoS ; SCOPUS
2014 [1] VAN AUKEN, S. - WELLS, L. G. - BORGIA, D. J. Assessing Materialism among the Future Elites of China. In Journal of International Consumer Marketing. ISSN 0896-1530, 2014, vol. 26, no. 2, p. 88-105. SCOPUS
2012 [1] BLANKSON, C. - SPEARS, N. - HINSON, R. E. West African Immigrants´ Perceptions of Advertising in General and Impact on Buying Decisions. In Journal of International Consumer Marketing. ISSN 0896-1530, 2012, vol. 24, no. 3, p. 168-185. SCOPUS
ADE 005 FAM, Kim-Shyan, Bill MERRILEES, James E. RICHARD, László JÓZSA, Yongquiang LI a Jayne KRISJANOUS. In-store marketing: a strategic perspective. DOI 10.1108/13555851111120470 Asia Pacific Journal of Marketing and Logistics. Vol. 23, no. 2 (2011), p. 5-26. ISSN 1355-5855. WoS, SCOPUS.
Citations:
2021 [1] MISHRA, S. - MALHOTRA, G. - SAXENA, G. In-store marketing of private labels: applying cue utilisation theory. In International Journal of Retail and Distribution Management. ISSN 0959-0552, 2021, vol. 49, no. 1, p. 145-163. WoS ; SCOPUS
2020 [1] SEDLIACIKOVA, M. - KOCIANOVA, A. - DZIAN, M. - et al. Product Sampling Effect on Purchase Decision Also by Social Aspects. In Marketing and Management of Innovations. ISSN 2218-4511, no. 3, p. 222-233. WoS
2020 [1] MAHARANI, N. - HELMI, A. - MULYANA, A. - et al. Factors Influencing Purchase Intention on Private Label Products. In Journal of Asian Finance Economics and Business. ISSN 2288-4637, 2020, vol. 7, no. 11, p. 939-945. WoS ; SCOPUS
2017 [1] SAMETI, A. - KHALILI, H. Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention. In Intangible Capital. ISSN 2014-3214, 2017, vol. 13, no. 3, p. 523-547. WoS ; SCOPUS
2017 [1] BELLINI, S. - CARDINALI, M. G. - GRANDI, B. A structural equation model of impulse buying behaviour in grocery retailing. In Journal of Retailing and Consumer Services. ISSN 0969-6989, 2017, vol. 36, p. 164-171. WoS ; SCOPUS
2016 [1] LAWLEY, M. - BIRCH, D. - JOHNSON, L. Changing purchasing habits through non-monetary point of sale strategies: The case of Australian oysters. In Journal of Retailing and Consumer Services. ISSN 0969-6989, 2016, vol. 33, p. 194-201. WoS ; SCOPUS
2016 [1] DREWNIAK, R. - KARASZEWSKI, R. Brand management in a situation of an economic crisis Methods of strengthening the brand value in the scope of emerging markets. In Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855, 2016, vol. 28, no. 4, p. 743-758. WoS ; SCOPUS
2016 [1] BOGETIC, Z. - STOJKOVIC, D. - MILOSEVIC, S. Shopper Marketing Strategy in Food Retailing. In Ekonomika Poljoprivreda-Economics of Agriculture. ISSN 0352-3462, 2016, vol. 63, no. 1, p. 189-204. WoS
2016 [1] DREWNIAK, R. - KARASZEWSKI, R. Brand management in a situation of an economic crisis: Methods of strengthening the brand value in the scope of emerging markets. In Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855, 2016, vol. 28, no. 4, p. 743-758. WoS ; SCOPUS
2014 [1] KHARE, A. - ACHTANI, KHATTAR, M. Influence of price perception and shopping motives on Indian consumers’ attitude towards retailer promotions in malls. In Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855, 2014, vol. 26, no. 2, p. 272-295. WoS ; SCOPUS
2014 [1] MELIA, M. - COLURCIO, M. - CARIDA, A. In-Store Communication to Improve the Customer Experience. In International Journal of Applied Behavioral Economics. ISSN 2160-9802, 2014, vol. 3, no. 4, p. 55-70. WoS
2014 [1] PRAVEENRAJ, D. D. W. - ASHOK, J. Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers. In Journal of Theoretical and Applied Information Technology. ISSN 1992-8645, 2014, vol. 64, no. 3, p. 616-624. SCOPUS
2013 [1] DHURUP, M. - MAFINI, C. - MATHABA, R. L. Store image factors influencing store choice amond sportswear consumers : Baseline findings from South Africa. In Mediterranean Journal of Social Sciences. ISSN 2039-9340, 2013, vol. 4, no. 14, p. 359-370. SCOPUS
ADE 006 JÓZSA, László a Ferenc SOMOGYI. A magyar közgazdaságtan útkeresései - 2013. Valóság. Roč. 56, č. 6 (2013), s. 15-29. ISSN 0324-7228.
ADE 007 EISINGERNÉ BALASSA, Boglárka a László JÓZSA. A mozaikcsaládok fogyasztási döntései. Marketing & Menedzsment. Évf. 48, sz. 1 (2014), p. 3-12. ISSN 1219-03-49.
ADE 008 BRÁNYI, Tamás a László JÓZSA. Az ellátási lánc versenyképességének és a domináns vállalatnak a kapcsolata. Tér-Gazdaság-Ember. Évf. 1, sz. 4 (2013), p. 96-111. ISSN 2064-1176.
ADE 009 JÓZSA, László a Boglárka EISINGERNÉ BALASSA. Does blood count? Buying decision-making processes in stephamilies. Science Journal of Business and Management. Vol. 2, no. 6 (2014), p. 163-169. ISSN 2331-0634.
ADE 010 BRÁNYI, Tamás, László JÓZSA a Andrea SÓLYOM. Influence of company´s power position on Competitiveness in supply chains. Asian Journal of Business Research. Vol. 4, no 2 (2014), p. 52-62. ISSN 1178-8933.
ADE 011 JOTWANI, Dhiren, Deepak K SRIVASTAVA, László JÓZSA a Valeria LIMPOK. A Fair Deal: Mahindra & Mahindra Ltd. and SsangYong Motor Company Ltd. Case Folio. Vol. 15, no.1 (2015), p. 15-28. ISSN 0972-5350.
ADE 012 JÓZSA, László a Árpád BRÁNYI. A társadalmi tőke egyes elemeinek hatása együttműködő dunántúli borászati vállalatok árpolitikájára. Vezetéstudomány. Évf. 46, sz. 9-10 (2015), p. 25-34. ISSN 0133-0179.
ADE 013 BRÁNYI, Tamás, László JÓZSA a Erika SERES HUSZÁRIK. Domináns vállalat versenyképességének hatása az ellátási láncban. Vezetéstudomány. Évf. 46, sz. 3 (2015), p. 38-44. ISSN 0133-0179.
Citations:
2016 [1] KORCSMAROS, E. - MURA, L. - HEVESI, A. Selected aspects of business networks. In Actual Problems of Economics. ISSN 1993-6788, 2016, vol. 186, no. 12, p. 147-156.
ADE 014 BRÁNYI, Tamás a László JÓZSA. Power of companies in supply chains and their effect on network development. Journal of Economics and Management. Vol. 19, no. 1 (2015), p. 221-238. ISSN 1732-1948.
ADE 015 BRÁNYI, Árpád a László JÓZSA. The role of social capital in the transdanubian winery networks. Journal of Economics and Management. Vol. 19, no. 1 (2015), p. 78-94. ISSN 1732-1948.
ADE 016 ERCSEY, Ida a László JÓZSA. The Subjective Quality of Life and the Cultural Activities. Responsibility and Sustainability. Vol. 3, no. 1 (2014), p. 13-24. ISSN 2340-5813.
ADE 017 BRÁNYI, Árpád a László JÓZSA. A társadalmi tőke egyes elemeinek hatása együttműködő dunántúli borászati vállalatok termékpolitikájára. Marketing & Menedzsment. Évf. 50., sz. 2 (2016). ISSN 1219-0349.
ADE 018 BRÁNYI, Árpád a László JÓZSA. A társadalmi tőke hatása az együttműködő dunántúli borászati vállalatokra - tudásáramlás és piaci információ terjedése. Tér - gazdaság - ember. Évf. 3, sz. 2 (2015), p. 59-79. ISSN 2064-1176.
ADE 019 JÓZSA, László. Nemzetközi marketing az átalakuló világban. Vezetéstudomány. Évf. 47, sz. április (2016), p. 15-19. ISSN 0133-0179.
ADE 020 BRÁNYI, Árpád a László JÓZSA. The Influence of Social Capital on Pricing Policy – A Case for Cooperation among Hungarian Wineries. International Journal of Business Insights and Transformation. Vol. 9, no. 1 (2016), p. 52-59. ISSN 0974-5874.
ADE 021 JÓZSA, László. A marketingstratégiák készítésének jellegzetes problémái - az ezredfordulón és most. Marketing & Menedzsment. Évf. 51, no. 1-2 (2017), p. 63-67. ISSN 1219-0349.
ADE 022 JÓZSA, László, Erika SERES HUSZÁRIK a Zsuzsanna TÓTH. Relationship Marketing on the Market of Advertising Agencies. GSTF Journal on Business Review (GBR). Vol. 5, no. 1 (2017), p. 17-20. ISSN 2010-4804.
ADE 023 FERENCZOVÁ, Veronika a László JÓZSA. Marketing sajátosságok az iszlám országok gazdasági gyakorlatában = Marketing specifics in the economic practice of islamic countries. Tér - gazdaság - ember : a Széchenyi István Egyetem Kautz Gyula Gazdaságtudományi Karának tudományos folyóirata. Évf. 6, sz. 3 (2018), p. 143-154. ISSN 2064-1176.
ADE 024 FERENCZOVÁ, Veronika a László JÓZSA. Comparative Analysis of the Islamic and Traditional Marketing Mix. Megabiznis : Časopis iz oblasti ekonomije, biznisa i menadžmenta. Roč. 2, č. 2 (2018), s. 23-34. ISSN 2560-4104.
ADE 025 FERENCZOVÁ, Veronika, Tomáš STIRBER a László JÓZSA. The influence of the culture of nations on a business discussion. Int. J. Islamic Marketing and Branding. Vol. 4, no. 3/4 (2019), p. 183-194. ISSN 2055-0944.
ADF Scientific/scholarly papers published inland in journals not registered in the Current Contents Connect database
Number of entries: 2
ADF 001 FERENCZOVÁ, Veronika a László JÓZSA. Interpretation of Marketing Theory in Islamic Context. Marketing science and inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. Roč. 13, č. 1 (2018), s. 30-38. ISSN 1338-7944.
ADF 002 ERCSEY, Ida a László JÓZSA. The Examination of the Consequences of the Service Value in the Cultural Services. Acta Oeconomica Universitatis Selye : vedecký recenzovaný časopis. Roč. 10, č. 1 (2021), s. 6-18. ISSN 1338-6581.
ADM Scientific/scholarly papers published abroad in journals registered in the databases Web of Science or SCOPUS
Number of entries: 10
ADM 001 HUSZKA, Péter, László JÓZSA a Ida ERCSEY. Is early smoking a fashion trend or a defensive mechanism? - Study on consumer behaviour among students. DOI 10.14254/2071-789X.2014/7-1/13 Journal of Scientific Papers "Economics & Sociology". Vol. 7, no. 1 (2014), p. 142-156. ISSN 2071-789X. WoS, SCOPUS. SNIP (2013): 1,403.
ADM 002 BRÁNYI, Tamás, László JÓZSA a Renáta MACHOVÁ. The role of dominant power in supply chains. Problems and Perspectives in Management. Vol. 12, no. 3 (2014), p. 91-98. ISSN 1727-7051. SCOPUS. SNIP (2013): 0,148.
Citations:
2019 [1] KMETEC, A. - ROSI, B. - MLAKER KAČ, S. The importance of partnerships in supply chains.In Management : Journal of contemporary management issues. ISSN 1331-0194, 2019, vol. 24, no. 2, p. 95-106. WoS
ADM 003 ERCSEY, Ida a László JÓZSA. The effect of the perceived value of cultural services on the quality of life. DOI 10.1007/s12208-015-0140-9 International Review on Public and Nonprofit Marketing. Vol. 12, no. 2 (2015), p. [1-22]. ISSN 1865-1984. SCOPUS. SNIP (2014): 0,288.
ADM 004 BRÁNYI, Árpád, László JÓZSA a Renáta MACHOVÁ. The role of social capital elements: Hungarian winery networks case study. Actual Problems of Economics. Vol. 170, no. 8 (2015), p. 100-110. ISSN 1993-6788. SCOPUS. SNIP (2014): 0,085.
Citations:
2019 [3] UYS, G. - MEYER, A. - NIEMANN, W. Taxonomies of trust in supply chain risk management in the South African third party logistics industry. In Acta Commercii. ISSN 2413-1903, 2019, vol. 19, no. 01, p. 1-14.
ADM 005 SERES HUSZÁRIK, Erika, László JÓZSA a Endre HEVESI. Client groups in the early stage of the lifecycle of business relationships on the advertising market. DOI 10.21272/mmi.2017.3-02 Marketing and Management of Innovations. No. 3 (2017), p. 23-32. ISSN 2218-4511. WoS.
Citations:
2019 [1] BAŠA, P. - SÁNTA, K. - MACHOVÁ, R. The Economic Impacts of Social Media's Implementation. In RELIK 2019. Reproduction of Human Capital - mutual links and connections. Prague : Oeconomica Publishing House, 2019. ISBN 978-80-245-2329-3, p. 33-42. WoS
ADM 006 SERES HUSZÁRIK, Erika, László JÓZSA a Zsuzsanna TÓTH. Factors Determining the Development of Business Relationships in the Advertising Market. Acta Polytechnica Hungarica. Vol. 14, no. 8 (2017), p. 65-82. ISSN 1785-8860. WoS, SCOPUS. IF (2016): 0,745. SNIP (2016): 0,869.
Citations:
2020 [3] MURA, L. Innovations and Marketing Management of Family Businesses: Results of Empirical Study. In International Journal of Entrepreneurial Knowledge. ISSN 2336-2960, 2020, vol. 8. no. 2, p. 58.
2018 [1] ZHANG, X. - DING, X, MA, L. - et al. Identifying Factors Preventing Sustainable Brand Loyalty among Consumers: A Mixed Methods Approach. In Sustainability. ISSN 2071-1050, 2018, vol. 10, no. 12. WoS ; SCOPUS
2018 [1] BENCSIK, A. - TÓBIÁS KOSÁR, S. - MACHOVÁ, R. Corporate culture in service companies that support knowledge sharing. In Journal of tourism and services. ISSN 1804-5650, 2018, vol. IX, no. 16. WoS
ADM 007 PLATZ, Petra a László JÓZSA. Cross-cultural analysis of the frequent flyer programs (FFPS): The most controversial results. DOI 10.14707/ajbr.180050 Asian Journal of Business Research = AJBR. = AJBR Vol 8, no. 2 (2018), p. 72-93. ISSN 2463-4522. SCOPUS.
ADM 008 GALIKHMETOVA, Marina, Vladimir KORETSKIY, Irina MARDANOVA a László JÓZSA. Methods and approaches of complexity theory and fuzzy logic for intensity of university research in terms of creative work to be estimated. DOI 10.15549/jeecar.v6i1.241 Journal of Eastern European and Central Asian Research = JEECAR. = JEECAR Vol. 6, no. 1 (2019), p. 86-98. ISSN 2328-8272. SCOPUS.
ADM 009 LAU, Wee-Ming, László JÓZSA, Yoong-Wai CHAN, Yee-Ling FONG, Hiram TING a Kim-Lim TAN. Beliefs and Attitude Towards Political Advertising During Malaysia's GE14 Political Tsunami. International Journal of Business and Society. Vol. 21, no. 1 (2020), p. 285-299. ISSN 1511-6670. WoS, SCOPUS.
ADM 010 FAM, Kim-Shyan, Aaron GAZLEY a László JÓZSA. Special Issue: Retailing in Asia. DOI 10.1080/09593969.2012.683326 International Review of Retail Distribution and Consumer Research. Vol. 22, no. 3 (2012), p. 241-242. ISSN 0959-3969. WoS.
AEC Scientific/scholarly papers published abroad in peer-reviewed proceedings or monographs
Number of entries: 2
AEC 001 JÓZSA, László a Árpád BRÁNYI. Pricing Policy and Social Capital: Cooperation among Hungarian Wineries. In: Growth, Globalization & Governance: Promises & Challenges. New Delhi: Emerald Group Publishing, 2016, P. 44-53. ISBN 978-0-9926800-6-0.
AEC 002 JÓZSA, László. Srí Lanka - az álmok és a valóság szigete. In: Turizmusmarketing esettanulmányok II.. Budapest: Akadémiai Kiadó, 2017, P. 63-71. ISBN 978 963 454 150 9.
AED Scientific/scholarly papers published inland in peer-reviewed proceedings or monographs
Number of entries: 1
AED 001 SZAKÁL, Florián a László JÓZSA. A közösségi háló szerepe az értékesítlésben = The Role of the Network in Sales. In: Mladí vedci 2019 = Fiatal kutatók 2019 = Young Scientists 2019 : zborník vedeckých príspevkov doktorandov a mladých vedeckých pracovníkov: zborník vedeckých príspevkov doktorandov a mladých vedeckých pracovníkov. Ladislav Mura, László Józsa, Alena Andrejovská. = Fiatal kutatók 2019 Bratislava: Paneurópska vysoká škola, 2019, s. 191-202. ISBN 978-80-89453-62-7.
AFC Published conference articles presented at conferences abroad
Number of entries: 20
AFC 001 FAM, Kim-Shyan, Shun-Cheong FOK a László JÓZSA. Retail Sales Campaigns: A Comparison Of Promotion Objectives And Activities Between NZ And Hungary. In: Proceedings of Australia and New Zealand Marketing Academy., P. 33-38. ISBN 0-646-5546-X.
Citations:
2010 [1] GRUNDEY, D. Planning for sales promotion at Lithuanian supermarkets. In Economics and Sociology. ISSN 2306-3459, 2010, vol. 3, no. 2, p. 23-34. SCOPUS
AFC 002 JÓZSA, László a Boglárka EISINGERNÉ BALASSA. Buying conflicts in case of patchwork families. In: 20th Recent Advances in Retailing & Services Science Conference. Eindhoven: EIRASS, Pp. 1-15. ISBN 978-90-386-3405-0.
AFC 003 JÓZSA, László, Dragan ILIC a Judit MAKKOS-KÁLDI. Expected and experienced service quality and perceived value in Service-dominant Logic context. In: 20th Recent Advances in Retailing & Services Science Conference. Eindhoven: EIRASS, Pp. 1-16. ISBN 978-90-386-3405-0.
Citations:
2019 [3] ZSIGMOND, T. Milyen változást hoz a "service dominant logic" a marketingbe? In Prosperitas. ISSN 2064-759X, 2019, vol. V., no. 2, p. 116-131.
AFC 004 JÓZSA, László, Judit MAKKOS-KÁLDI a Szilárd NÉMETH. Study on Hungarian students´ ethnocentric consumer attitude. In: Gazdaság és morál: tiszta társadalom, tiszta gazdaság. Győr: Széchenyi István Egyetem, 2013, S. 7-21. ISBN 978-963-7175-78-7.
AFC 005 JÓZSA, László a Boglárka EISINGERNÉ BALASSA. Vásárlási szokások a mozaikcsaládok dzsungelében. In: Tomcsányi Pál akadémikus 90 éves: az életminőség anyagi és szellemi igényeinek kielégítése fogyasztási marketing szemlélettel. Budapest: MTA Agrár-közgazdasági Bizottság Agrármarketing albizottság, 2014, P. 235-259. ISBN 978-963-508-702-0.
AFC 006 JÓZSA, László a Gábor REKETTYE JR.. International Research on the Future of Marketing Communication. In: Annual International Conference: Proceedings. Singapore: Global Science & Technology Forum, 2015, P. 13-18.
AFC 007 SZABÓ, Dániel Róbert a László JÓZSA. The advertisement music from the most valuable brand´s commercials. In: Travel, Discover, Marketing: MAG Scholar Global Business, Marketing Tourism Conference 2015 proceedings. Porto: MAG Scholar, 2015, P. 1-6. ISBN 978-0-473-32089-8.
AFC 008 SERES HUSZÁRIK, Erika a László JÓZSA. Üzleti kapcsolatok a reklámszakmában. In: Marketing hálózaton innen és túl, EMOK XXI. országos konferenciája. Budapest: BME, Menedzsment és Vállalatgazdaságtan Tanszék, 2015, P. 549-557. ISBN 978-963-313-189-3.
AFC 009 SERES HUSZÁRIK, Erika a László JÓZSA. A reklámügynökségek és ügyfeleik együttműködésére ható tényezők elemzése. In: Hitelesség és értékorientáció a marketingben: 22. országos konferencia - tanulmánykötet. Debrecen: Debreceni Egyetem, 2016, P. 539-546. ISBN 978-963-472-850-4.
AFC 010 REKETTYE, Gábor a László JÓZSA. Results of a research on the future of marketing communications. In: Economic Development and Innovation as Drivers of Growth in Northeast Asia. Changchun: [S.n.], 2016, CD-ROM, p. [1-7]. ISBN 978-0-473-35742-9.
AFC 011 SERES HUSZÁRIK, Erika, László JÓZSA a Zsuzsanna TÓTH. Customer Groups in the Course of Advertising Cooperations. In: Proceedings of 2017 China Marketing International Conference : Marketing Strategy in the Sharing Economy: Localization and Globalization: Marketing Strategy in the Sharing Economy: Localization and Globalization. Zaili Yang. Hong Kong: Asian Business Assoc., 2017, s. 289-304. WoS.
Citations:
2019 [1] BAŠA, P. - SÁNTA, K. - MACHOVÁ, R. The Economic Impacts of Social Media's Implementation. In RELIK 2019. Reproduction of Human Capital - mutual links and connections. Prague : Oeconomica Publishing House, 2019. ISBN 978-80-245-2329-3, p. 33-42. WoS
AFC 012 SERES HUSZÁRIK, Erika a László JÓZSA. Üzleti kapcsolatok sikerességének feltételei a reklámiparban. In: Tükröződés: Társadalomtudományok, trendek, fogyasztás. Pécs: Pécsi Tudományegyetem, 2017, P. 463-471. ISBN 978-963-429-146-6.
AFC 013 FERENCZOVÁ, Veronika a László JÓZSA. Analysis of Slovak Arab Business Negotiation. In: QUAERE 2018 : recenzovaný sborník příspěvků vědecké interdisciplinární mezinárodní vědecké konference doktorandů a odborných asistentů: recenzovaný sborník příspěvků vědecké interdisciplinární mezinárodní vědecké konference doktorandů a odborných asistentů, Hradec Králové 27. - 29. června 2018. [bez zostavovateľa]. Hradec Králové: Magnanimitas akademické sdružení, 2018, CD-ROM, s. 119-127. ISBN 978-80-87952-26-9.
AFC 014 TÓTH, Zsuzsanna a László JÓZSA. Business Behavioral Characteristics of Different Cultures. In: Proceedings of 2017 China Marketing International Conference : Marketing Strategy in the Sharing Economy: Localization and Globalization: Marketing Strategy in the Sharing Economy: Localization and Globalization. Zaili Yang. Hong Kong: Asian Business Assoc., 2017, s. 189-204. WoS.
Citations:
2020 [1] PAULSRUD, B. - TOTH, J. English as a medium of instruction. In Routledge Hnadbook of Translation and Education. Oxford : Routledge, 2020. ISBN 978-0-367-85485-0, p. 143-155. WoS
2020 [1] LAVIOSA, S. Content-based instruction. In Routledge Handbook of Translation and Education. Oxford : Routledge, 2020. ISBN 978-0-367-85485-0, p. 127-142. WoS
2019 [1] KARPAVA, S. - RINGBLOM, N. - ZABRODSKAJA, A. Translanguaging in the Family Context: Evidence from Cyprus, Sweden and Estonia. In Russian Journal of Linguistics. ISSN 2312-9182, 2019, vol. 23, no. 3, p. 619-641. WoS ; SCOPUS
AFC 015 SZAKÁL, Florián a László JÓZSA. A 21. század fogyasztója, avagy mi a fontos a fogyasztónak a modern világban = The consumer of the 21st century or what is important to the consumer in the modern world. In: Kulturális gazdaság : Kautz Gyula Emlékkonferencia: Kautz Gyula Emlékkonferencia. Reisinger Adrienn, Kecskés Petra, Buics László. Győr: Széchenyi István Egyetem, 2019, online, p. 1-16. ISBN 978-615-5837-34-0.
AFC 016 PARÁDIOVÁ, Mária a László JÓZSA. Az etikátlan értékesítési módszerek és az általuk leromlott vállalati image jelenségének vizsgálata a szlovákiai Facebook felhasználók körében. In: Közgazdász Doktoranduszok és Kutatók 5. Nemzetközi Téli Konferenciája. Horváth Bálint, Kápolnai Zsombor, Földi Péter. Gödöllő: Doktoranduszok Országos Szövetsége, 2019, P. 465-473. ISBN 978-963-269-843-4.
AFC 017 JÓZSA, László a Anett KOCSIS. Változó oktatás - változó diák - alkalmazkodó marketing - a 21. század oktatásában alkalmazott marketingeszközök = Changing education - changing student - adaptive marketing - employed marketing tools in the 21th century ́s education. In: Kulturális gazdaság : Kautz Gyula Emlékkonferencia: Kautz Gyula Emlékkonferencia. Reisinger Adrienn, Kecskés Petra, Buics László. Győr: Széchenyi István Egyetem, 2019, online, p. 1-13. ISBN 978-615-5837-34-0.
AFC 018 SZIGETI, Szilárd a László JÓZSA. Marketing Controlling of Hungarian Business in Slovakia in the Context of the Owners ́ Demography. In: RELIK 2021 : conference proceedings: conference proceedings. Jitka Langhamrová, Jana Vrabcová. Praha: Prague University of Economics and Business, 2021, online, s. 692-702. ISBN 978-80-245-2429-0.
AFC 019 SZIGETI, Szilárd a László JÓZSA. Marketingkontrolling a szlovákiai magyar vállalkozásoknál = Marketing controlling in Hungarian businesses in Slovakia. In: Post-traumatic marketing : EMOK 2021 International Conference: EMOK 2021 International Conference. Ariel Zoltán Mitev, Tamás Csordás, D. Horváth. Budapest: Budapesti Corvinus Egyetem, 2021, P. 118-128. ISBN 978-963-503-871-8.
AFC 020 FAM, Kim-Shyan, Bill MERRILEES, Hongyan YU a László JÓZSA. What drives small retailers to adopt an integrated marketing communications approach?. DOI 10.1109/ICSSSM.2007.4280211 In: Proceedings of the 4th IEEE Conference on Service Systems and Service Management. Chengdu, China: IEEE, 2007, P. [1-6]. ISBN 978-142440885-6. WoS, SCOPUS.
Citations:
2009 [1] BARDAJI, I. - IRÁIZOZ, B. - RAPÚN, M. Protected geographical indications and integration into the agribusiness system. In Agribusiness. ISSN 0742-4477, 2009, vol. 25, no. 2, p. 198-214. SCOPUS
AFD Published conference articles presented at conferences inland
Number of entries: 9
AFD 001 JÓZSA, László, Tamás BRÁNYI a Andrea SÓLYOM. Company´s power position and competitiveness in supply chains. In: Zborník z medzinárodnej vedeckej konferencie Univerzity J. Selyeho - 2014: "Vzdelávanie a veda na začiatku XXI. storočia" - Sekcia ekonomických vied. Komárno: Univerzita J. Selyeho, 2014, CD-ROM, p. 163-174. ISBN 978-80-8122-105-7.
AFD 002 SZABÓ, Dániel Róbert a László JÓZSA. A legértékesebb márkák reklámjainak zenéi. In: Zborník medzinárodnej vedeckej konferencie Univerzity J. Selyeho - 2015: "Inovácia a kreativita vo vzdelávaní a vede" - Sekcie ekonomických vied a IKT. Komárno: Univerzita J. Selyeho, 2015, CD-ROM, p. 108-116. ISBN 978-80-8122-143-9.
AFD 003 BRÁNYI, Árpád a László JÓZSA. A társadalmi tőke szerepe a Dunántúli borászati együttműködésekben. In: Zborník medzinárodnej vedeckej konferencie Univerzity J. Selyeho - 2015: "Inovácia a kreativita vo vzdelávaní a vede" - Sekcie ekonomických vied. Komárno: Univerzita J. Selyeho, 2015, CD-ROM, p. 26-43. ISBN 978-80-8122-143-9.
AFD 004 JÓZSA, László, Erika SERES HUSZÁRIK a Zsuzsanna TÓTH. Az üzleti kapcsolatok kialakulását befolyásoló tényezők faktorelemzése. In: Zborník medzinárodnej vedeckej konferencie Univerzity J. Selyeho - 2016: "Súčasné aspekty vedy a vzdelávania" - Sekcie ekonomických vied. = A Selye János Egyetem 2016-os "Korszerű szemlélet a tudományban és az oktatásban" Nemzetközi Tudományos Konferenciájának tanulmánykötete - Gazdaságtudományi szekciók Komárno: Univerzita J. Selyeho, 2016, CD-ROM, s. 158-168. ISBN 978-80-8122-186-6.
AFD 005 TÓTH, Zsuzsanna a László JÓZSA. Az üzleti viselkedés sajátosságai eltérő kultúrákban. In: Zborník medzinárodnej vedeckej konferencie Univerzity J. Selyeho - 2017: "Hodnota, kvalita a konkurencieschopnosť - výzvy 21. storočia" - Sekcia ekonomických vied. Komárno: Univerzita J. Selyeho, 2017, CD-ROM, s. 568-575. ISBN 978-80-8122-225-2.
AFD 006 SERES HUSZÁRIK, Erika a László JÓZSA. Ügyfélcsoportok az életgörbe együttműködési fázisában. In: Zborník medzinárodnej vedeckej konferencie Univerzity J. Selyeho - 2017: "Hodnota, kvalita a konkurencieschopnosť - výzvy 21. storočia" - Sekcia ekonomických vied. Komárno: Univerzita J. Selyeho, 2017, CD-ROM, s. 433-441. ISBN 978-80-8122-225-2.
AFD 007 SZAKÁL, Florián a László JÓZSA. A fogyasztói magatartás történelmi bemutatása a közép-európai volt szocialista országokban = The historical presentation of consumer behaviour in the formal socialist countries in Central Europe. In: A hatékony marketing - EMOK 2018 Nemzetközi Tudományos Konferencia konferenciakötete. Józsa László, Korcsmáros Enikő, Seres Huszárik Erika. Komárno: Univerzita J. Selyeho, 2018, S. 756-768 [online]. ISBN 978-80-8122-236-8.
AFD 008 PARÁDIOVÁ, Mária a László JÓZSA. Az üzleti etika szerepe az MLM típusú vállalkozásoknál = The role of business ethics in MLM business. In: A hatékony marketing - EMOK 2018 Nemzetközi Tudományos Konferencia konferenciakötete. Józsa László, Korcsmáros Enikő, Seres Huszárik Erika. Komárno: Univerzita J. Selyeho, 2018, S. 380-989 [online]. ISBN 978-80-8122-236-8.
AFD 009 TÓTH, Zsuzsanna, Erika SERES HUSZÁRIK, Veronika KELLER a László JÓZSA. Az üzleti viselkedés sajátosságai a szlovák üzleti környezetben. In: A hatékony marketing - EMOK 2018 Nemzetközi Tudományos Konferencia konferenciakötete. Józsa László, Korcsmáros Enikő, Seres Huszárik Erika. Komárno: Univerzita J. Selyeho, 2018, S. 434-448 [online]. ISBN 978-80-8122-236-8.
AFG Published abstracts of conference articles presented at conferences abroad
Number of entries: 6
AFG 001 JÓZSA, László a Boglárka EISINGERNÉ BALASSA. Buying decision-making processes in a special type of family. In: MAGScholar Global Business Marketing and Tourism Conference 2013 Proceedings: Building Bridges to the Midle East. Dubai: MAGScholar Marketing in Asia Group, 2013, s. [3]. ISBN 978-0-473-26384-3.
AFG 002 JÓZSA, László, Tamás BRÁNYI a Andrea SÓLYOM. Influence of company´s power position on competitiveness in supply chains. In: MAGScholar Global Business Marketing and Tourism Conference 2013 Proceedings: Building Bridges to the Midle East. Dubai: MAGScholar Marketing in Asia Group, 2013, s. [2]. ISBN 978-0-473-26384-3.
AFG 003 SERES HUSZÁRIK, Erika, László JÓZSA a Endre HEVESI. Client Groups in the Early Stage of the Lifecycle of Business Relationships on the Advertising Market. In: Economics, Management, Finance and Social Attributes of Economic System (EMFSA 2017): Proceedings of abstract. Považská Bystrica: BCSS.L.L.C, 2017, P. [34]. ISBN 978-80-8154-208-4.
AFG 004 SZAKÁL, Florián a László JÓZSA. The impact of loyality cards on the customer behaviour of Slovak drivers in buying fuel. In: 5. Winter Conference of Economics PhD Students and Researches. Bálint Horváth, András Borbély, Eszter Fodor-Borsos. Gödöllő: Szent István Egyetem, 2019, P. 117-117. ISBN 978-963-269-815-1.
AFG 005 SZIGETI, Szilárd a László JÓZSA. Impact of the coronavirus pandemic on the marketing approach of Hungarian entrepreneurs in Slovakia. In: FIKUSZ 2021 : Symposium for Young Researchers: Symposium for Young Researchers. Anikó Kelemen-Erdős, Anett Popovics, Pál Fehér-Polgár. Budapest: Óbudai Egyetem, 2021, P. [30]. ISBN 978-963-449-271-9.
AFG 006 SZIGETI, Szilárd a László JÓZSA. Munkavállalói egészség felértékelődése a COVID-19 járvány következtében Magyarországon. In: CRANET Online Konferencia 2021. [bez zostavovateľa], Krisztina Dajnoki, Szilvia Szabó. Budapest: Budapest Metropolitan University, 2021, online, s. [16]. ISBN 978-615-5459-07-8.
AFH Published abstracts of conference articles presented at conferences inland
Number of entries: 1
AFH 001 SZIGETI, Szilárd a László JÓZSA. Marketing approach of Hungarian enterprises in Slovakia to market changes due to covid-19. In: Innovative businesses and start-ups in current business environment : abstracts proceedings from international scientific conference: abstracts proceedings from international scientific conference. Ladislav Mura (ed.). Bratislava: Paneurópska vysoká škola, 2021, CD-ROM, p. [34]. ISBN 978-80-89453-93-1.
BAA Specialised book-like publications published abroad
Number of entries: 2
BAA 001 JÓZSA, László. Marketingovaja strategija. 1. izd. Izhevsk: Izdatelstvo Izhevskogo gosudarstvennogo tekhnicheskogo universiteta, 2013. 470 s. ISBN 978-5-7526-0600-7.
BAA 002 JÓZSA, László. Marketingstratégia: a tervezés gyakorlata és elmélete. 2. prepr. vyd. Budapest: Akadémiai Kiadó, 2014. 396 s. ISBN 978-963-05-9482-0.
Citations:
2020 [4] PATYI, B. - PATAKI, B. The Main Financial Characteristics of the Successfully Operating Newly Established Enterprises. In Selye e-studies. ISSN 1338-1598, 2020, vol. 11, no. 2, p. 20.
BBA Chapters in specialised books published abroad
Number of entries: 1
BBA 001 BERNSCHÜTZ, Mária a László JÓZSA. Marketingstratégiai döntések. In: Marketing: Fókuszban a termék. Budapest: Typotex, 2017, P. 113-140. ISBN 978-963-279-973-5.
BEE Specialised papers published abroad in non-reviewed (conference and non-conference) proceedings books
Number of entries: 2
BEE 001 JÓZSA, László. Marketingoktatás és kutatás Indiában és Új-Zélandon: egy kutatói év tanulságai. In: "Marketing megújulás": Marketing Oktatók Klubja 20. Konferenciája. Szeged: SZTE-GTK, 2014, P. [4]. ISBN 978-963-306-312-5.
BEE 002 SZABÓ, Dániel Róbert a László JÓZSA. Zenék a legsikeresebb márkák televízióreklámjaiban = Music in the most succesfull brand´s television commercials. In: "Mérleg és kihívások" IX. Nemzetközi Tudományos Konferencia: A Gazdaságtudományi Kar megalapításának 25. évfordulója alkalmából. Miskolc: Miskolci Egyetem Gazdaságtudományi Kar, 2015, P. 695-704. ISBN 978-963-358-098-1.
FAI Book-like editorial works (bibliographies, encyclopaedias, catalogues, dictionaries, proceedings books etc.)
Number of entries: 1
FAI 001 László JÓZSA, Enikő KORCSMÁROS a Erika SERES HUSZÁRIK. A hatékony marketing - EMOK 2018 Nemzetközi Tudományos Konferencia konferenciakötete. 1. vyd. Komárno: Univerzita J. Selyeho, 2018. online, 1014 s. ISBN 978-80-8122-236-8.